To find out where the Shuttlefish has been on its travels, for sneak peeks of our latest creative campaigns and for a taste of what the team gets up to together out-of-hours, you've come to the right place.
We were recently approached by a renowned Private Hire Taxi firm in the Cotswolds, Call Cookie – Cookie’s known all around the area for his insightful tours, his reliability and flexibility, but he wanted to give his business a boost.
What Cookie realised was that he had never done much marketing – until now. And we were more than happy to help!
Popular and charismatic, Cookie wanted a brand that reflected his fun personality and professional approach – but with a tired looking brand that didn’t allude to the expert service provided in this beautiful part of the world, we started off by creating a whole new image, complemented by fresh photography.
The result was an eye-catching, colourful look that evokes an instant connection with travel, and more specifically, taxis. The distinctive fonts, design, artwork and styling all come together for the full visual impact that really sums up what Cookie’s all about.
Using this shiny new brand that Cookie absolutely loved from the moment he saw it, along with some great photos taken on a lovely sunny day, we set to work on creating his bespoke website, receipt and business cards, vehicle livery and flyers! Everything we created in our Warwickshire-based marketing agency went down a treat.
Cookie is really pleased with his new look and has already seen a spike in bookings for his tailored tours and private hire since we launched his brand – you could soon be enjoying similar results.
Have a look at Cookie’s website and keep an eye out for his car on the roads in the stunning Cotswolds. You might even see his A5 and tri-fold flyers dotted around too. And if you’re looking to explore this area of outstanding natural beauty, you know exactly who to call…
Get in touch today to find out more about how we can transform your marketing and have a positive impact on your business. Here at Shuttlefish just outside Stratford-upon-Avon, we love creating brands to suit different businesses and personalities, showing the world what you’re all about.
Here at Shuttlefish, a design-led marketing agency in Stratford-upon-Avon, we have a sister brand with specialist skills - it's called Marketing for Care Homes and does exactly what it says on the tin.
We recently added a case study to the Marketing for Care Homes website all about the importance of authentic imagery in digital marketing, as when it comes to care, genuine, honest photography is one of the main ingredients if you're whipping up a recipe for success. Of course, there is a time and a place to use stock imagery, and we cover this in the case study too. Check it out here.
If you're in need of fresh photography or if you're not sure what steps you need to take to get your business noticed, please do get in touch as we'd be more than happy to offer advice and help you get to where you want to be - and we can also provide you with a bespoke quotation.
Enquire about our first-class photography today.
We’re excited to say that a week today, the 2019 Shipston Proms are kicking off! But tonight, we’re heading over to Sheldon’s Wine Cellars for the official sponsors’ night as this year, Shuttlefish is a Gold Sponsor of this great community event.
Never heard of Shipston Proms?
It’s an annual music proms festival in the town of Shipston-on-Stour that has been held since 1998, and this year’s event takes place from 14th – 29th June. This fortnight of music sees a host of Proms favourites and emerging talent take to all sorts of different stages in and around the town, culminating in a grand finale in the Square.
It’s organised by a dedicated committee of volunteers who aim to bring the community a varied and exciting programme of music each year, and without this committee, other volunteers and sponsors, the event simply couldn’t take place.
Other sponsors this year include Taste of the Country, Taylor Wimpey, Shipston Lodge Nursing Home, Cotswolds Distillery, Sheldon Bosley Knight, The Bower House and more, and we’re incredibly glad to have been given the opportunity to get involved with this great occasion.
Whether you fancy the Launch Night, the event’s first ever Dance Night or something else, have a look here at the full programme of events and to buy tickets – we hope to see you at this year’s Shipston Proms!
As you’ll see over on our case studies page, we helped the Cotswold Olimpick Games get back on its feet last year by creating a happy, country festival-type brand for 2018 to use on signs and the website etc. This year, we wanted to create something that was sufficiently different, something that was clearly a rural event, with an obvious nod to history but sporting a modern, almost tongue-in-cheek edge, which would accurately reflect the nature of this unique British event.
We decided to head down a different route than the last year, mostly because merchandise was being produced for 2019 - which will be for sale on the hill on the evening of 31st May - and it required something special to put on it.
So, we teamed up with Josh Hughes-Games of 16 Tonne Press.
Josh has bags of experience in screen printing and risographs and works from his studio slap bang in the heart of Bristol’s Old Market. We thought you’d be interested in seeing the updated designs for 2019 from Josh. The incongruity of the styles and historical references are bound to rub some purists up the wrong way, but we felt that the irreverent nature of these historic games (founded in 1612) required it, all imposed upon a 1960s-inspired dual-colour swirl, for good measure.
Have a look and let us know what you think. You can also see the event itself over here.
Here at Shuttlefish, our first ever project was for a client in the care industry and we’re proud to still be working with them to this day – along the way, we’ve been lucky enough to work with many other care clients as well as businesses in other fields. One big rebranding project we worked on last year for a family-run care home in Surrey is going full steam ahead again this year following a big change in the business.
Huntington House originally opened back in 1978 and it was a breath of fresh air to the care industry in the UK at the time. The person-centred business – now known as the Huntington & Langham Estate – is still pushing forward and carefully considering ground-breaking methodology to this day, perfectly pairing traditional values with modern medicine, care of the highest quality and a focus on the wellbeing of the people living there.
You can read all about what we did for the Huntington & Langham Estate for their 40th anniversary in 2018 right here in our case study, but we also wanted to update you on what’s been going on lately at this award-winning residential, nursing and dementia home in Surrey. What the team at the Huntington & Langham Estate are doing in Surrey may help to revolutionise the way we approach providing care for all those who require it in the UK going forward.
If you work in the care industry, you will probably have heard of the Butterfly Household Model of Care, which is a pioneering approach to dementia care. The Huntington & Langham Estate opened their dedicated, specialist dementia home in Hindhead – Langham Court – with the Butterfly Model in mind back in 2013. And the results speak for themselves.
Langham Court is rated as an ‘Outstanding’ home offering dementia care in Surrey by the Care Quality Commission. The home has also won all sorts of other fantastic awards for dementia care, which you can read about on their website – these include winning Best Manager and being a finalist for Best Activities at the National Dementia Care Awards 2018.
More recently, Dementia Care Matters has evolved to encapsulate more than just dementia care, and a new model called All Care Matters has been launched. The Huntington & Langham Estate is the first home in the country to adopt this ground-breaking approach to care and it has already had a noticeably positive impact on the way the home operates, and on the people living and working there. Set routines? Gone. Uniforms? Gone. This home really does feel like a home, not a hospital or a hotel, and it’s clear from the moment you walk through the front door that the people living there feel that way too.
There’s not a shadow of a doubt that the Huntington & Langham Estate is one of the best care homes in Surrey, offering expert residential, nursing and dementia care, set in 30 acres of stunning woodland.
For first-rate residential, respite, nursing, dementia and day care in Hindhead, Surrey, look no further than the award-winning, pioneering Huntington & Langham Estate. One look at their reviews on the leading review website in the UK for care homes will tell you everything you need to know: carehome.co.uk. For top residential, nursing, respite, dementia and day care in Surrey, look no further than the Huntington & Langham Estate in Hindhead.
If you like what we created for the Huntington & Langham Estate, why don’t you get in touch and find out what we can do for you?
Are you handy with HTML and savvy with CSS3? Then we’d love to hear from you. We’re on the hunt for an experienced web developer to work on a full-time basis here at Shuttle HQ, just outside Stratford-upon-Avon.
As a full-service creative agency, our projects are varied, so there’s all sorts for you to get stuck in with. And as a close-knit team, there’s always support on hand if you need it, but you’ll need to be able to chug away on your own steam as well as working collaboratively in order to swim into Shuttlefish.
If you’re a creative, switched-on web developer looking for a new challenge, this is the ideal role for you – offering competitive pay, an opportunity to develop your skills and the satisfaction of delivering digital solutions to a whole host of clients across the country, what’s stopping you? Apply today.
On Tuesday 26th and Wednesday 27th March, the NEC in Birmingham will play host to the Dementia, Care & Nursing Home Expo 2019 – will you be there?
If you’re thinking of exhibiting then as the UK’s most dynamic social care event, it’s a brilliant opportunity to get your products and services in front of an audience of senior decision-makers in both the care and nursing home and domiciliary care industry. There will be 5,500 decision-makers in the care industry in attendance, all looking out for the innovations offering the ability improve the level of care they provide and increase efficiency in their businesses.
If you’re interested in attending, it’s well worth a visit in our experience. With 300 cutting-edge exhibitors and 100 expert-led seminars at this event dedicated to inspiring business growth and a sustainable social care model, as well as the most innovative awards in the industry, there’s all sorts to see and do. And better yet, it’s completely free to go along. To get tickets, simply visit carehomeexpo.co.uk and click on the ‘FREE TICKETS’ button.
If you’re looking to expand, evolve and innovate your social care business, it might be a good idea to pop along for a day, see the stands and absorb the latest information on all things care-related. In addition to the exhibitors, seminars and awards, there’s also a Virtual Dementia Tour, which is the only scientifically-proven method of giving a person an experience of what dementia might be like. Now that’s pretty cool – what better way to understand it than to experience dementia for yourself?
With the number of people aged 85+ expected to double in the next 25-30 years, it’s essential that we keep on pushing this industry forward, learning more about dementia and all kinds of care in order to provide the best possible life for our ageing population.
It’s also vital for the sustainability of the sector that care providers embrace change, keep on progressing and consistently providing the highest level of care possible, all while remaining compliant. With the use of technology in care constantly evolving, it’s events like these that key members of the industry look to in order to stay at the forefront of innovation – and with all that this expo has to offer, it’s the ideal place for care providers to find the resources to do exactly that, showcasing the latest products and trends that are reinventing the care sector in 2019 and beyond.
Run by the award-winning PRYSM Group, the 2019 Dementia, Care and Nursing Home Expo is sure to be a great event, and if you’re interested in exhibiting or attending, there’s still time to get in on the action: visit carehomeexpo.co.uk to find out more. With many of our clients in the care industry, we hope to make it to the NEC later this month – maybe we’ll see you there!
If you can’t make it to the expo, you can always get in touch with us to find out all about care home marketing. Working with all types of care home clients all over the country, we have a wealth of experience to offer and would be more than happy to help you devise a marketing plan for the coming financial year. Drop us a line today to find out more.
Do you have a New Year’s resolution? Here at Shuttlefish, some of us have a few in mind, which are mainly health-related – we love a challenge but are we putting too much stress on ourselves and setting ourselves up to fail?
Instead of saying you should do this and you should do that, how about you say you intend to do something? We think this makes it more achievable and an aspiration, rather than a punishment. It’s all about being in the right frame of mind and actually wanting to achieve the goal you’ve set yourself rather than just coming up with a standard resolution as a box-ticking exercise.
Most New Year’s resolutions centre on going on a health kick, be it cutting down on smoking and drinking (or even going cold turkey!) or limiting the rubbish in our diets and hitting the gym hard. Shuttlefishers included.
Apparently – and unsurprisingly – more than half of all resolutions fail, but how do you make sure you’re on the right side of that statistic? Well we have a few ideas to help keep you on the straight and narrow from now and into spring, summer and beyond.
Start by picking an achievable goal. If you say you’re going to do something unattainable, you’ll lose heart and give up before you’ve even started. Save yourself the stress by thinking about what you want to achieve and how you can get there, then take the bull by the horns and smash that challenge. With most resolutions, you’re completely in control and your success is in your hands.
Many people often set too many goals – if you have four or five resolutions in mind, think about whether you can really keep it up and genuinely think you can achieve all of them. If you think it could quite quickly become overwhelming, there’s a chance you may not achieve any of them whereas if you select the one that’s most important to you, you’re much more likely to be successful.
If you slip up, don’t punish yourself – just draw a line under it and go again. You’re still doing better than you were before you started trying to reach your goal, right? And why not split your long-term goal into manageable chunks so you can measure your progress as you go?
If you haven’t picked a resolution yet for 2019, it’s not too late to start now – we’re only a week in so you still have 51 weeks left to reach that goal, lose the weight that’s slowly crept on the past few years, finally quit smoking for good, start up your own business or run that half-marathon that you said you would do last year, it’s your year to make into whatever you want to. Even if it’s as simple as being happy. So, finish this sentence – 2019 is the year that I will ____________. Now go for it.
Earlier this year, we were approached by a care home group with a difference, whose care centres on faith. Christadelphian Care Homes didn’t feel their existing branding represented them well anymore, with a white-on-blue logo featuring a home, hands and the Bible; they wanted the sentiment to remain but asked for us to inject some warmth and colour into a new, modern logo.
Christadelphian Care Homes
Although most Christadelphian Care Home residents come from within the Christadelphian community, the homes welcome people from all walks of life. The rebrand wasn’t about reaching a wider audience, it was about being versatile and contemporary, and uniting all eight UK-wide homes under one visually-connected output for both print and digital, getting rid of the lack of unity and mixed messages seen under the old branding.
With most residents learning of their local Christadelphian care home through their ecclesia, the business never saw the need to advertise. However, with an outdated brand and the potential need to increase awareness going forward, they asked Shuttlefish to create a new brand, website and brochure, along with all the print and digital trimmings.
The task set by our client was to unite all Christadelphian Care Homes under one common language of care, using one set of visual guidelines and one set of text to describe the different aspects of care and what everyday life in a Christadelphian Care Home entails.
The new brand
Synonymous with Christadelphian beliefs to get as close as possible to the faith and practice of the early Christian church, the new logo is a simple blend of the outlines of a Home and the Bible – this is because they offer care of the highest quality, ingrained with their beliefs and the word of God.
The Christadelphian faith is non-Trinitarian, yet the old CCH logo featured three components – home, hands and the Bible. As Christadelphian Care Homes offer high-quality care underpinned by the belief and faith in the word of the Bible, we deemed these components the two essential factors in our new logo and therefore, the decision was made not to include the hands featured in the former logo.
The main Christadelphian Care Home logo features a bright and fun colour scheme, with vibrant and cool colours being used together to create the confluence of two gradients. The Bible outline features fuchsia, orange and yellow tones to signify warmth and happiness, and this interlinks with the cooler outline of the home, which uses different shades of blue that relate to depth and stability. The contrast of warm and cool colours makes our new logo eye-catching and unique, enhancing its clean and simple design. We live in a world where we take colour for granted, but colour is all around us and should be embraced – additionally, it alludes to the colourful kind of life you can live in Christadelphian Care Homes.
On the road with a camera for company
To make sure the new website, brochure and collateral complemented the homes in the best possible light, we went on a UK-wide photography trip to capture the best angles of all eight buildings – it was a big job but was essential to show prospective residents where they might soon be living and capture the essence of what life’s like in each Christadelphian Care Home.
For non-Christadelphians considering care, we thought it was important to get across that not sharing the Christadelphian faith won’t make living in one of their homes any less fulfilling, exciting or happy, with high-quality care and a focus on wellbeing of paramount importance, enhanced by a varied, engaging programme of events and activities. And for Christadelphians, what could be better than high-quality care, complete with spiritual guidance?
We hope you like the new look we’ve given Christadelphian Care Homes – get in touch if you’d like us to transform your business too and create something colourful and contemporary.
"Good communication is as stimulating as black coffee and just as hard to sleep after." Anne Morrow Lindbergh