Reinvigorate an ageing yearly event, appeal to the next generation and increase awareness and ticket sales.
Create a contemporary brand, promote the games via social media, introduce technology to facilitate increased ticked sales.
Previously, there had never been a campaign plan or artwork template used to advertise the Games, so the first job was to outline what we were going to do and when, then we had to implement that plan effectively to sell all the tickets and raise enough money to cover any remaining costs of this non-profit event, with any proceeds going back into the pot for next year's Games.
We wanted to give the Games a more youthful feel to attract a younger audience as after all, they'll be the next generation to continue this tradition. With this in mind, we created a clean, fresh and contemporary brand brought into the 21st century that still referenced its rich history.
We gave the Dover's Games social platforms a new lease of life, helping to build anticipation, drum up interest in ticket sales, and to document the evening's events, something that hadn't been done before in such a way. Tickets had never been sold online before either, so we created a new system to offer this service, with a digital scanner at a dedicated gate for swift entry on the day – and it worked, with a large proportion of tickets sold in advance!
The weather looked ominous all week leading up to the Games, with thunderstorms predicted to spoil the meticulously-planned event. Thankfully, the inclement weather held off and the Cotswold Olimpicks went ahead as planned, with a grand total of 4,000 people turning up to witness this time-honoured tradition on Dover’s Hill!
If you missed out on this year’s event then be sure to keep an eye out for next year’s announcements, with Robert Dover’s Cotswold Olimpick Games scheduled to take place on Friday 31st May. Put the date in your diary and join us on the Hill with your families and friends for a memorable evening and help us maintain a truly unique Cotswold tradition. It may be wise to start practicing for your chosen event pretty soon...
"The thing always happens that you really believe in; and the belief in a thing makes it happen." Frank Lloyd Wright