Shuttlefish teams up with Chipping Campden’s acclaimed Eight Bells Inn

It’s not every day you’re approached by a top-quality Inn in one of the country’s favourite tourist hotspots to completely reinvent their image. But that’s exactly what happened a few months back when Neil and Julie at the Eight Bells Inn popped in to see us at Shuttlefish HQ to ask if we could work our marketing magic.

Let’s set the scene...

The Eight Bells Inn is a family-owned 14th-century pub in Chipping Campden, a traditional Cotswold town in Gloucestershire. This charming Inn has characterful, high-spec, en-suite rooms, a lovely restaurant serving top-notch food and a cosy bar area that serves a proper pint. Whatever the weather, this is a popular pub all year round, with both locals and holidaymakers alike.

With a fantastic reputation in the town for its warm welcome, quality cuisine, great range of beers, and a wide choice of wines and spirits, the Eight Bells Inn simply needed an image that accurately reflected its character and quality – and they needed to start shouting about it.

The challenge

The Eight Bells Inn’s existing branding had become quite dated, with only the logo having been revamped in recent times. The owners still wanted to retain that traditional Cotswold Inn feel, but also wanted to add a contemporary edge to their image and increase their visibility to attract an audience from further afield.

The solution

As soon as the sun started shining last autumn, we got snapping and took some great shots of the Inn, inside and out. We got some lovely pictures of the beautifully-appointed bedrooms and recently-refurbished en-suite bathrooms, and we also took some fantastic staff photographs too. Last but most certainly not least, we took some close-ups of the delicious dishes cooked up in the Eight Bells’ kitchen – have a look at their online gallery to whet your appetite.

View gallery

With photos in hand, we then whittled down Neil and Julie’s summary of their current offering to find out their core values and deduced the look and feel that they wanted to retain. We blended that with their aspirations for the Inn, complete with a contemporary look and a chalky colour palette to complement the photography, and we implemented a much more straightforward customer journey on their brand-new website.

We optimised this website to reach those people further afield looking for a quintessential country pub in the Cotswolds, and the navigation bar and pages have been designed with the user in mind. The wine list and menus, both digital and print, have been completely redesigned and it’s now a simple process to update them as regularly as required.

The results

It’s still early days so we don’t have any measurable digital marketing results yet (we’ll whack them on here when we do!), but our client is incredibly happy with the shiny new website and collateral. The new image has gone down a storm with regulars and visitors alike, and we’re really glad we could help to show the world how good the Eight Bells Inn really is.

Whether you’re looking for a quick drink, a delicious meal in cosy surroundings or you fancy a break away, we hope the Eight Bells Inn’s new website will inspire you to head to Chipping Campden. Or if you love what we’ve done for this client, why not get in touch to find out what we can do for you?


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